English
क्षमा करें, यह समाचार आपके अनुरोध की भाषा में उपलब्ध नहीं है। कृपया यहाँ देखें।
Webinar on Fashion organised by UIFT, PU
Chandigarh, December 17
Ambarsariya to Stockholm- From Consumer Fashion to Sustainable Circular Fashion, a
Webinar organised by Dr. Prabhdip Brar, Chairperson, University Institute of Fashion
Technology & Vocational Development (UIFT&VD), Panjab University, Chandigarh was
conducted today. More than 80 participants including faculty, research scholars and
students of B.Sc. and M.Sc. in Fashion and Lifestyle Technology.
After the introductory note, welcoming the speaker, Amanpreet Singh Sangha, Owner
at Ambarsariya who has moved to Sweden to venture out the kitchen textiles market based
on Sustainable, Fairtrade and Organic textiles. The speaker expressed the usage of
social media platforms to be emerging as best tools for promoting apparel by all brands
including Bespoke and High street labels in these challenging pandemic times for the
Fashion industry. Sangha explained the steps of setting up a business. An important
piece of advice given to the budding designers and entrepreneurs was to “Go Small and
Grow Organically.” Also, design people as artists should have clarity of vision, focus
on styling as well, start local, be abreast with technological advancements in gadgets
and software in the fashion industry, create a business plan and to create an identity
using Branding. A designer must not solely rely on the team but should also pop-in for
trials to understand the consumer in a better fashion. It is the need of the hour for
fashion brands to make their collections reach the customers. It was learnt by students
that though starting with a fixed salary initially, anyone with a clear vision and with
a flexible mindset can start a business of their own.
