{"id":123638,"date":"2021-12-13T12:54:34","date_gmt":"2021-12-13T07:24:34","guid":{"rendered":"https:\/\/newsmakhani.com\/?p=123638"},"modified":"2021-12-13T12:54:34","modified_gmt":"2021-12-13T07:24:34","slug":"khadi-goes-global-yet-again-us-fashion-brand-patagonia-chooses-khadi-denim-for-its-apparels","status":"publish","type":"post","link":"https:\/\/newsnarad.com\/hi\/khadi-goes-global-yet-again-us-fashion-brand-patagonia-chooses-khadi-denim-for-its-apparels\/","title":{"rendered":"Khadi Goes Global Yet Again; US Fashion Brand \u201cPatagonia\u201d Chooses Khadi Denim for its Apparels"},"content":{"rendered":"

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Delhi 13 DEC 2021\u00a0\u00a0<\/strong><\/h2>\n<\/div>\n

Khadi, the symbol of sustainability and purity, has taken a big stride in the global fashion arena. US-based world\u2019s leading fashion brand, Patagonia, is now using handcrafted Khadi Denim fabric for making Denim apparels. Patagonia, through textile major Arvind Mills, has purchased nearly 30,000 meters of Khadi Denim Fabric worth Rs 1.08 crore from Gujarat.<\/p>\n

READ MORE :-PM pays tributes to martyrs of 2001 Parliament attack<\/a><\/span><\/h3>\n

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In July 2017, Khadi and Village Industries Commission (KVIC) signed an agreement with Arvind mills Limited, Ahmadabad, to trade Khadi Denim products around the world. Since then, Arvind Mills has been purchasing a large quantity of Khadi Denim fabric every year from KVIC-certified Khadi institutions of Gujarat.<\/p>\n

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This new initiative of KVIC is not only creating extra man hours for Khadi artisans of Gujarat but is also fulfilling the Prime Minister\u2019s dream of \u201cLocal to Global.\u201d The purchase of Khadi Denim by Patagonia has created additional 1.80 lakh man hours, i.e. 27,720 man days of work for Khadi artisans. The order was placed in October 2020 and the same was executed in 12 months\u2019 time as per the schedule, i.e. in October 2021.<\/p>\n

KVIC, Chairman, Shri Vinai Kumar Saxena said Khadi has evolved into the most fashionable and trendsetting wearable even as it retains its original values of being the most sustainable and eco-friendly fabric in the world. \u201cKhadi Denim is the only handcrafted Denim fabric in the world which has gained wide popularity in the country and abroad. Khadi Denim is increasingly being used by leading fashion brands owing to the superior quality, comfort, organic and eco-friendly qualities of the fabric. Khadi Denim is an apt example of \u2018Local to Global\u2019 as envisaged by the PM,\u201d Saxena said.<\/p>\n

Last year, a team from Patagonia visited Udyog Bharti, a Khadi Institution based in Gondal, Rajkot (Gujarat) to see the manufacturing process of Khadi Denim. Impressed by the manufacturing process and quality of the handcrafted Khadi Denim fabric, Patagonia, through Arvind Mills, placed the purchase orders for different quantities of Khadi Denim fabric.<\/p>\n

Before finalizing the purchases, Patagonia appointed NEST, a US-based global third-party assessor, to assess the complete process of Denim production at Gondal, i.e. spinning, weaving, carding, dying, wage payments, age-verification of workers, etc. involved in production line. The NEST, after thorough assessment of all parameters at Udyog Bharti, stated in the certificate that \u201cThe spinning and handloom weaving operations are now eligible for the NEST Seal of Ethical Handcraft\u201d.\u00a0This is for the first time that a Khadi Institution in the country has been assessed and certified by an international independent assessor for meeting ethical standards in its operations.<\/p>\n

The order is for four types of Denim fabric which is made of 100% cotton having width from 28-inch to 34-inch.<\/p>","protected":false},"excerpt":{"rendered":"

\u0915\u094d\u0937\u092e\u093e \u0915\u0930\u0947\u0902, \u092f\u0939 \u0938\u092e\u093e\u091a\u093e\u0930 \u0906\u092a\u0915\u0947 \u0905\u0928\u0941\u0930\u094b\u0927 \u0915\u0940 \u092d\u093e\u0937\u093e \u092e\u0947\u0902 \u0909\u092a\u0932\u092c\u094d\u0927 \u0928\u0939\u0940\u0902 \u0939\u0948\u0964 \u0915\u0943\u092a\u092f\u093e \u092f\u0939\u093e\u0901 \u0926\u0947\u0916\u0947\u0902\u0964 Delhi 13 DEC 2021\u00a0\u00a0 Khadi, the symbol of sustainability and purity, has taken a big stride in the global fashion arena. US-based world\u2019s leading fashion brand, Patagonia, is now using handcrafted Khadi Denim fabric for making Denim apparels. Patagonia, through […]<\/p>\n","protected":false},"author":14,"featured_media":123639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109,122],"tags":[68921,68920,810,68915,9097,68919,68918,29992,68917,68916,29993,68922,68923],"class_list":["post-123638","post","type-post","status-publish","format-standard","has-post-thumbnail","category-national","category-news","tag-ahmadabad","tag-arvind-mills-limited","tag-chairman","tag-global-fashion-arena","tag-gujarat","tag-khadi-and-village-industries-commission-kvic","tag-khadi-denim-fabric","tag-kvic","tag-major-arvind-mills","tag-patagonia","tag-shri-vinai-kumar-saxena","tag-udyog-bharti","tag-us-fashion-brand-patagonia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsnarad.com\/hi\/wp-json\/wp\/v2\/posts\/123638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsnarad.com\/hi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsnarad.com\/hi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsnarad.com\/hi\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/newsnarad.com\/hi\/wp-json\/wp\/v2\/comments?post=123638"}],"version-history":[{"count":0,"href":"https:\/\/newsnarad.com\/hi\/wp-json\/wp\/v2\/posts\/123638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsnarad.com\/hi\/wp-json\/wp\/v2\/media\/123639"}],"wp:attachment":[{"href":"https:\/\/newsnarad.com\/hi\/wp-json\/wp\/v2\/media?parent=123638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsnarad.com\/hi\/wp-json\/wp\/v2\/categories?post=123638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsnarad.com\/hi\/wp-json\/wp\/v2\/tags?post=123638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}